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The Rich Feel Richer

Affluent consumers are spending more for beauty products and other items.

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By: TOM BRANNA

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The recent uptick in consumer confidence is certainly evident among wealthier Americans. Unity Marketing’s latest survey of affluent consumer confidence found a strong upturn in their feelings about their financial status and prospects for the future. As a result, luxury consumers picked up their pace of shopping in the third quarter, with luxury spending up 25.8% higher than the previous quarter. Given the rise in affluent consumer confidence, the fourth quarter should be strong for...

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